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Managing for Morale – Effective Management Techniques to Retain Your Staff

January 25 @ 5:00 pm - 7:00 pm

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Event Description: Staff retention remains a top priority for healthcare organizations, especially following pandemic-driven burnout. This panel will engage senior-level managers to discuss best practices to retain staff and create a culture of strong morale. This program has been developed and is presented locally by ACHE WFC. The American College of Healthcare Executives has awarded 1.5 ACHE In-Person Education Credits (previously called Face-to-Face Education Credits) to this program.

Location: Sarasota Memorial Health Care (1700 S Tamiami Trl, Sarasota, FL  34239); – Brian D. Jellison Cancer Institute – Roberta L. Sudakoff Foundation Education & Conference Center; 1st floor of Oncology Tower


5:00 – 5:30 – Networking / Dinner

5:30 – 7:00 – Educational Program


Moderator – Sheila Redfearn

Sheila Redfearn currently serves as Employee Relations Manager responsible for supporting four individual Hospitals in the BayCare Health System. Sheila began her career in social services and transitioned her desire to facilitate solutions for individual development to group cultural engagement. With almost two decades of direct employee relations, human resources experience, and an MBA in Human Resources Management; Sheila has continued to evolve her expertise while applying her passion for holistically supporting leaders and individual contributors in their professional growth, enriching team unity and achievement. Shiela is known as a talent developer in her field, achieving exceptional ratings in employee engagement as a leader of other HR professionals. Generating immediate and strategic, legally sound solutions to redevelop standards that inspire success is the hallmark of her professional brand.

Kelly Cullen

Kelly Cullen is the executive vice president and chief operating officer at Tampa General Hospital, a nationally renowned 1,040-bed academic medical center and the region’s only Level I trauma and comprehensive burn care center. Tampa General Hospital is also one of the nation’s busiest adult solid organ transplant centers and is the primary teaching hospital for the USF Health Morsani College of Medicine. At Tampa General Hospital, Cullen is responsible for overseeing all clinical and operational strategies, including managing partnerships with key constituents. She is a health care leader with a proven track record of developing strong, collaborative relationships at all levels of a highly complex health care system. Cullen has more than 30 years of experience as a health care provider and a health care administrator. She is committed to leveraging her clinical and leadership experience to help Tampa General Hospital further its commitment to world-class care. In 2021, Cullen spearheaded TGH’s largest master facility plan in the hospital’s history. This $550 million capital commitment allows TGH to invest in innovation and supports the creation of tomorrow’s TGH. Cullen is leading the development and implementation of the multi-year master facility plan that includes a new ICU, Regional Burn Center, freestanding emergency department, TGH Brandon Healthplex Oncology Institute and more. Construction on these projects will run through 2026. Prior to joining TGH, Cullen spent more than 25 years at Baycare Health System in Clearwater, Fla., where she began her career as a nurse before taking on several leadership roles, including director of nursing and director of operations. During this tenure, Cullen shared responsibility for integrating the strategic plan of the organization, while providing oversight for the delivery of high quality, safe, cost effective and compassionate care. Cullen managed all nursing-related operations and led numerous expansion projects. She accomplished all project goals on time and within budget for both Mease Dunedin Hospital and Mease Countryside Hospital. Cullen earned a Master of Business Administration in Health Care Administration from the University of Phoenix and a Bachelor of Science in Nursing from St. Francis Xavier University. She is currently a member of the American College of Healthcare Executives and the Florida Hospital Association.

Justina L. Wells, MPH

Ms. Justina L. Wells began in her role as the assistant director on November 6, 2022. Previously, Ms. Wells served as the chief, office of communications and outreach for the North Florida/South Georgia Veterans Health System in Gainesville, Fla. Ms. Wells’ VA career began in in 2011 while completing the Institute for Diversity in Health Management Summer Enrichment Program where she served as an intern at the Birmingham VA Medical Center in Birmingham, Ala. In 2013, Ms. Wells completed her administrative fellowship with the Graduate Health Administrative Training Program (GHATP). Ms Wells has also served as a Pathways Intern at the Richard L. Roudebush VA Medical Center in Indianapolis, Ind. Ms. Wells earned her Bachelor of Arts in psychology from Spelman College and earned her master’s degree in public health with a concentration in health administration from Indiana University. She is a graduate of the 2022 Healthcare Leadership Development Program (HCLDP) class, the U.S. Office of Personnel Management’s Central Florida Leadership Development Program, a member of Delta Sigma Theta Sorority, and the American College of Healthcare Executives (ACHE). Ms. Wells is also the recipient of the 2021 ACHE VA Regent Early Careerist Award.

Pam Beitlich

Pam Beitlich is the Executive Director of Women and Children’s Services at Sarasota Memorial. She is responsible for Community Outreach/ Childbirth Education, the OB Emergency Room, Labor and Delivery, Mother Baby, the NICU and Pediatrics. She has been a nurse for over 40 years, is a Nurse Practitioner, and completed her Doctorate in Nursing Practice at Florida State. She thoroughly enjoys leading a very high performing team in the Division of Women and Children’s, and likes to constantly push outcomes to the next level.With over 4,200 births last year at SMH, Pam has seen so much growth in our community – not just with older community members but with young families moving here. What a great thing to watch! Her primary focus is on patient safety and quality at the hospital, and will always advocate for our mothers and babies to receive the highest standard of care. One of her greatest pleasures in the past few years has been watching the First 1000 Days Initiative begin and blossom into an amazing program to serve our community. She finds it very gratifying to ensure our moms and babies are delivered safely at SMH, and then delivered safely back home with whatever services they need. Pam and her husband Paul have been married for over 37 years, all of those living in Sarasota. All three of their children were born at SMH, went to Southside and Pine View, and love this community. She has strong roots here and wants to continue giving back in whatever way she can contribute.


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Brian D. Jellison Cancer Institute Oncology Tower at Sarasota Memorial Hospital-Sarasota
1700 S. Tamiami Trail
Sarasota,FL34239United States
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