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Emerging Leaders Virtual Networking: The Personal Brand – November 3, 2021

November 3, 2021 @ 5:30 pm - 7:00 pm

The Emerging Leaders virtual networking event, “The Personal Brand,” will occur on Wednesday, November 3rd from 5:30-7:00pm on Zoom. By attending this networking event, you will earn Qualified Education hours, meet other Emerging Leaders, and develop professional skills, such as interviewing, writing resumes and cover letters. Experts in training, recruiting, and human resources will moderate the breakout rooms for the virtual event.

Your Personal Brand is critical to your success. Please join us for our ACHE’s Western Florida Chapter Zoom-enabled event on Personal Branding designed especially for our early careerist members. Click the following link to register for this event on Eventbrite: https://www.eventbrite.com/e/ache-wfc-emerging-leaders-workshop-the-personal-brand-tickets-186184722517

Attendees will learn the ins and outs of creating an effective Personal Brand. The event will be hosted by Emerging Leaders Chair, Natalie Wrightson, MHA. Following the introductions, we will “break-out” attendees into groups that will be moderated by our four industry experts. Following the break-outs, we will report back on best practices to the entire group.

Our industry experts will moderate the break-out groups along the following topics:

  • Interviewing
  • Resumes vs. CVs
  • Elevator Pitch
  • Cover Letters


5:30 – 5:45 p.m.: Introduction of workshop expectations, structure, and industry experts

5:45 – 6:45 p.m.: Virtual breakout groups for learning objective topics with experts

6:45 – 7:00 p.m.: Reconvene to discuss best practices

Virtual Qualified Education Credit Hours: 1.5

**Please scroll down to learn how to secure your Qualified Education Credits**

Event Moderator

Natalie Wrightson, MHA  Pharmacy Compliance and Financial Analyst at Suncoast Community Health Centers

Natalie Wrightson currently works for Suncoast Community Health Centers Inc., a federally qualified healthcare clinic system in Hillsborough County, as the Compliance and Financial Analyst. In her current role, Natalie oversees Suncoast’s 340B Drug Pricing Program and works on special projects including financial analyses and performance improvement projects. She is also involved in grant writing and reporting as well as other annual reporting including the Uniform Data System (UDS).

Natalie graduated from the University of South Florida with a Master of Health Administration and also holds a Bachelor of Science in Nutrition and Dietetics from the University of North Florida. She currently serves as the Emerging Leaders Chairperson for the Western Florida Chapter of the American College of Healthcare Executives.

Breakout Session Industry Experts

Interviewing: Nicki Hancock – Vice President, Human Resources, John Hopkins All Children’s Hospital

Serving as a member of the executive team, Nicki Hancock, MBA, FACHE, SPHR leads the HR, Occupational Health and Security teams for Johns Hopkins All Children’s Hospital, St. Petersburg.

Nicki has nearly 20 years of HR management experience and has held leadership roles in healthcare human resources since 2008. Prior to joining Johns Hopkins All Children’s, she was a Vice President for HCA serving at two West Florida Division facilities including Brandon Regional Hospital.

Prior to HCA, Nicki spent a decade in HR and Operations leadership with Illinois-based OSF Healthcare System, which includes 13 acute care facilities, a children’s hospital, two colleges of nursing, and a separate group of healthcare-related businesses under the OSF umbrella.

Nicki holds a bachelor’s degree in Human Resource Management from Western Illinois University and an M.B.A. from St. Ambrose University, Davenport, Iowa. She is a certified Senior Professional in Human Resources, a Fellow of the American College of Healthcare Executives, and a former credentialed examiner for the Malcolm Baldrige Criteria Lincoln Foundation Award for Excellence

Resumes vs. CVs: Sam Farrell – CEO, samstaff

Elevator Pitch: Paul Grossman – CEO, PLG Experience Solutions, LLC

Paul is the founder, CEO and Chief Experience Officer of PLG ExperienceSolutions, a consulting and training company that helps healthcare organizations create consistently exceptional experiences for its employees and, as a result, their patients.

For more than 25 years, Paul has focused on improving customer experiences. Before starting his own company, he spent 10 years with Integrated Loyalty Systems as their senior vice president of content and solutions, designing culture-change programs and training workshops for healthcare organizations around the country, including Dignity Health, Ochsner Clinic, Penn Medicine, Carson Tahoe Health, the National Rehabilitation Hospital in Washington, DC. Paul is the lead consultant on engagements with all seven hospitals of the Detroit Medical Center, as well as clinics of Dignity Health in California, and the Women’s and Children’s Hospitals of Michigan Medicine, to name a few.

In addition to culture change and patient experience journey mapping, Paul specializes in employee engagement and onboarding programs for healthcare, having redesigned more that two dozen healthcare orientation programs with the philosophy: “How you treat staff on day one determines how they’ll treat patients… and each other.” Prior to that, Paul spent eight years as a Disney Castmember, specifically as a senior manager first with the famed Disney Institute at Walt Disney World, teaching the Disney Approach to visiting organizations. Then he moved to Disney Event Productions, ultimately returning to the Disney Institute to become one of its most highly rated trainers and national keynote speakers, focusing on applying Disney cultural elements to other industries.

Paul spent 13 years before Disney with Kaset International/AchieveGlobal, at the time one of the world’s largest “soft skills” training and consulting companies. There he learned the intricacies of adult learning, instructional design and organizational consulting. He was the co-author of the industry standard Everybody Has a Customer, based on the “internal customer service” concept of: “If you’re not taking care of a customer, you should be taking care of someone who is.”

Paul has been a preceptor for MHA candidates at the USF School of Public Health, is an active member of the American College of Healthcare Executives (ACHE), currently serving on the Board of the Western Florida Chapter, and is a longtime member of the ACHE Consultant’s Forum. He has frequently presented workshops and speeches at healthcare conferences around the country, including multiple times for ACHE’s national Congress on Healthcare Leadership, as well as numerous local chapter events, both in Florida and across the country.

Paul lives in Tampa, Florida with his wife, Sue, and their rescue dog. He has two grown children and is a passionate hockey fan.

Cover Letters: Andrea Cichon – Senior Director Talent Management, Tampa General Hospital

Ms. Andrea Cichon currently holds the position of Sr. Director, Talent Management & Human Resources at Tampa General Hospital, one of the largest employers in the Tampa Bay area providing employment to more than 8,600 Team Members over more than 50 locations across the State of Florida. TGH is the areas only level 1 trauma center and a world class academic teaching facility with 1,041 licensed beds in partnership with The University of South Florida College of Medicine.

Ms. Cichon leads the Talent Management Team at TGH which includes full cycle recruitment, training and education, volunteer services and student affiliates. Ms. Cichon is a University of South Florida and St. Leo University graduate, earning her bachelor’s degree in communications, and later master’s degree in business administration respectfully.

In 2018, she was appointed by Governor Rick Scott to serve as a Board Member on The Hillsborough County Civil Services Board for a four-year term, and in 2020 appointed as a member of the Board of Directors for Career Source Tampa Bay. She is an active member with many community partners including The Tampa Bay Chamber of Commerce, chairing many programs under leadership development.

She is heavily involved in education of college students through The University of South Florida and University of Tampa, mentoring many students on career path planning. Additionally she speaks regularly to many community partners on interviewing prep, best practices, career advancement, professional etiquette and more. Ms. Cichon regularly mentors growing professionals and internship candidates. She is an Advisory Board Member to LEAD TGH, a first of its kind leadership development program.

Ms. Cichon contributes her time with many volunteer initiatives including Metropolitan Ministries, March of Dimes, American Heart Association, The Center for Women, Pace Center for Girls, The Tampa Chamber of Commerce, The Gasparilla International Film Festival, The TGH Golf Tournament, The Foundation campaign and more.

Ms. Cichon resides in Downtown Tampa with her husband Michael, and two white Labradors, Paisley and Fallon.

How to Secure Virtual Qualified Education Credit Hours:

As an independent chartered chapter of the American College of Healthcare Executives, Western Florida Chapter is authorized to award 1.5 hours of ACHE Qualified Education credit toward advancement or recertification in the American College of Healthcare Executives. Participants in this program who wish to have it considered for ACHE Qualified Education credit should list their attendance when they apply to the American College of Healthcare Executives for advancement or recertification.

Qualified Education Credits are self-reporting credits. Please self-report your credits using the link titled “My education Credit” on your myACHE profile page. If additional assistance is needed, please contact ACHE Customer Service (contact@ache.org or 312-424-9400).


November 3, 2021
5:30 pm - 7:00 pm
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